by William Wilson | Feb 12, 2026 | OOH news
Outdoor advertising has long served as a bold canvas for creativity, transforming public spaces into arenas of persuasion and spectacle since its rudimentary beginnings in the 1830s. Printer Jared Bell sparked the first billboard boom by designing large, colorful...
by William Wilson | Feb 11, 2026 | OOH news
Out-of-home advertising for moving audiences presents a paradox: capturing attention in mere seconds while competing with the distraction of commutes, traffic, and urban environments. Vehicle wraps, bus backs, and transit shelters represent some of the most dynamic...
by William Wilson | Feb 11, 2026 | OOH news
In the bustling streets of Vancouver in 2019, a small grocery store named East West Market turned grocery bags into a global conversation starter. Their "Embarrassing Plastic Bags" campaign featured reusable canvas totes emblazoned with awkward slogans like "I'm...
by William Wilson | Feb 11, 2026 | OOH news
In the bustling streets of modern cities, out-of-home (OOH) advertising is evolving far beyond the static billboards and augmented reality overlays that once defined interactivity. Voice-activated displays, gesture-driven interfaces, and sophisticated QR code...
by William Wilson | Feb 10, 2026 | OOH news
In the shadow of escalating state privacy laws across the United States, out-of-home (OOH) advertising stands at a crossroads, where hyper-targeted campaigns powered by location data collide with stringent regulations on consumer consent and data sales. As 2026...
